My name is Aleksandra Dobroszek and for over 10 years I have supported premium-brand launches, digital transformations and international expansions in Switzerland and Europe. I partner with wellness, beauty and health brands that demand more than marketing — they demand strategic clarity, luxury-positioning and measurable growth.
What I do:
I specialise in helping founders and small-to-midsize companies craft and scale their brands in high-value segments:
-Positioning luxury wellness and longevity products for global markets
-Translating scientific and clinical foundations into compelling brand stories
-Building digital ecosystems (content, social, community) that convert
-Ensuring premium Swiss-manufacturing or high-integrity heritage becomes a marketing advantage
-Executing go-to-market strategies: Switzerland, EU, Poland
Why it matters:
In a crowded industry, your brand must stand not just for quality — but for meaning. My approach blends Swiss precision, strategic insight, and creative elevation to ensure your brand doesn’t just exist — it leads. I work with clients to stop being ‘one of many’ and start being the one.
Client profile:
You are a founder or leader of a wellness, beauty or health-brand with a strong product or idea. You want to elevate from “good” to “exceptional” — and you know that your marketing partner must understand science, positioning and premium markets.
How we work:
Discovery session: 15-minute call to assess your brand’s current state and future potential
Strategic roadmap: a tailored plan from brand foundation to market scaling
Execution or advisory: I step in as your strategic partner — from fractional CMO to hands-on collaborator
Outcome focus: stronger brand authority, refined audience targeting, sustainable growth pathways
When I’m not working:
When I’m not immersed in brand strategy, you’ll find me on my rooftop terrace practising yoga, enjoying lakeside moments with my family on the Silver Coast of Lake Zurich, or exploring new views that inspire creativity.
Call to action:
Ready to elevate your brand into the premium wellness-beauty-health space?
Let’s schedule your free 15-minute Discovery Session and start shaping your next growth chapter.